Telecoms Marketing Agency
Telecoms marketing specialist
Our telecoms marketing specialists have a track record of helping providers grow their customer base and make strategic partnerships with major vendors such as Microsoft and Cisco.
By understanding how telecoms companies communicate with channel partners, end users and enterprise customers, we create marketing strategies for telecoms providers, helping them launch new, innovative products across the world.
We make telecoms easier to understand
We’re really good at simplifying telecoms marketing for companies so that their technical services become something businesses can understand. Cutting through the jargon to reveal the core benefits. This opens the door to a more technical sales conversation, with the implementation part of the organisation sealing the deal.
We do this by taking the time to understand, from a user’s point of view, how the service works. Once we have this, we look at all the key stakeholders: customers, suppliers, internal teams, trade press, etc, before crafting a marketing strategy which meets and exceeds your needs. Building a long-term, consistent brand and, just as importantly, a sales pipeline.
Simetric to Tango Networks Unified Communications
We helped UK based Simetric Telecoms develop their entire telecoms marketing strategy from including their brand, website, social media, email marketing and trade press presence. The main aim was to position their ground-breaking Mobile-X service, which enables desktop phone and mobile services to come together via a mobile device without the need for an additional app. Within a year, they had been purchased by Tango Networks, a US based telecoms provider.
In the transition, the Simetric team recommended us to the new owners to continue their marketing support. Once the sale was complete, we picked up where we left off, helping Tango Networks to develop their reseller client base in the UK and Europe through a mix of highly targeted campaigns and ongoing support with their Search Engine Optimisation, Website development, blogging, digital PR, awards entries, webinars and email.
After the sale, we have continued to work with Tango Networks and helped them become one of the largest players in the Unified Communications market and forge partnerships with Microsoft and Cisco.
BrightCloud Group Contact Centre Solutions
BrightCloud Group are a Leeds based Contact Centre specialist who are experts in designing, building and supporting Cisco Contact Centre platforms. They offer a diverse range of customer experience integrations as part of a complete omni-channel on-premise, CCaaS or hybrid solution.
We helped build BrightCloud’s social media presence on their key platform of LinkedIn. This enabled them to develop new client partnerships and win substantial contracts with contact centres across UK and Europe. Working with their internal marketing team, we also helped them develop two new websites and launch a sub brand CCBox.
Working with The Marketing Optimist has really boosted our telecoms marketing and search engine optimisation efforts. The team is extremely responsive and proactive and a pleasure to work with. They have created blog postings and press materials that have taken complex technology topics and boiled them down to clear, accessible language, giving our marketing campaigns powerful impact.
Case Studies
Tango Networks
Marketing support for a global telecoms business
Delamode
Logistics Marketing Support
Sharp Consultancy
B2B Social Media for recruitment
IE Launch
SEO project for a pharmaceutical launch business.
It’s an absolute pleasure to work with the Marketing Optimist team.
They’ve taken the time to understand our business from the ground up, and it really shows in the results we’ve been getting since we appointed them to handle Delamode’s SEO and Social Media marketing.
Their hands-on approach means that we can get on with our jobs and be confident that the marketing is working as efficiently as possible.