Telecoms Marketing Agency
We understand how telecoms companies need to communicate with
channel partners, end users and enterprise customers.
Telecoms marketing specialist
The business side of telecoms has always had a problem with getting customers to understand why they need new or improved services and products.
Business users have different needs to consumers, but are effectively using the same physical fixed line and mobile technology and infrastructure, so a technical approach to services generally goes over businesses owners heads.
We make telecoms easier to understand
We’re really good at helping Telecoms companies simplify their technical services into something businesses can grasp, cutting through the jargon to reveal the core benefits. This opens the door to a more technical sales conversation, with the implementation part of the organisation sealing the deal.
We do this by taking the time to understand, from a user’s point of view, how the service works. Once we have this, we look at all the key stakeholders; customers, suppliers, internal teams, trade press etc, before crafting a marketing strategy which meets and exceeds your needs. Building a long term consistent brand and just as importantly a sales pipeline.
Telecoms marketing case studies
Simetric to Tango Networks
We helped UK based Simetric Telecoms develop their entire brand, website, social media, email marketing and trade press presence. The main aim was to position their ground-breaking Mobile-X service, which enables desktop phone and mobile services to come together via a mobile device without the need for an additional app. Within a year they had been purchased by Tango Networks a US based telecoms provider.
In the transition, the Simetric team recommended us to the new owners to continue their marketing support. Once the sale was complete, we picked up where we left off, helping Tango Networks to develop their reseller client base in the UK and Europe through a mix of highly targeted campaigns and ongoing support with their Search Engine Optimisation, Website development, blogging, digital PR, awards entries, webinars and email.
Working with The Marketing Optimist has really boosted our digital marketing and search engine optimization efforts. Richard is extremely responsive and proactive and a pleasure to work with. He has created blog postings and press materials that have taken complex technology topics and boiled them down to clear, accessible language, giving our marketing campaigns powerful impact.Adam Boone
Contact Centre Solutions
BrightCloud Group are a Leeds based Contact Centre specialist who are experts in designing, building and supporting Cisco Contact Centre platforms. They offer a diverse range of customer experience integrations as part of a complete omni-channel on-premise, CCaaS or hybrid solution.
We helped build BrightCloud’s social media presence on their key platform of LinkedIn. This enabled them to develop new client partnerships and win substantial contracts with contact centres across UK and Europe. Working with their internal marketing team, we also helped them develop two new websites and launch a sub brand CCBox.