Telecoms Marketing for Tango Networks

Tango Networks operate in a technical area of the Telecoms market, Mobile Unified Communications. In particular, they deal with the Chanel Market, meaning that they sell to resellers who then deal with clients.

This throws up specific challenges and requires a very specific approach to marketing strategy and communications.

The Marketing Optimist has had a long connection with US based Tango Networks, going back to 2017, when we rebranded Skyrack to Simetric Telecom, which Tango Networks subsequently purchased in 2019. At that point we were brought across to provide marketing support for the business in the UK.

Our approach to telecoms marketing

Through weekly meetings with the US marketing team, we have been managing ongoing strategies, campaigns, and projects with great success.

The multidisciplinary marketing support we provide to Tango Networks, and the longevity of our relationship, enables us to understand the aims of the businesses, their desires, and how to help them achieve those in the UK.

We apply our deep understanding of the UK telecoms market, to ensure a good regional fit for global messages and campaigns.

Our relationship has enabled us support the business on countless campaigns and marketing activities over the years, including:

  • Marketing strategy
  • Graphic design and branding
  • Website design and build
  • Website development and maintenance on WordPress and HubSpot
  • Copywriting and blogs
  • Social Media planning, content and graphics
  • Award applications and submissions
  • Email marketing and data management
  • Digital and print PR with industry publications
  • Creation and design of digital assets – Video, White Papers, Products Documents, PowerPoint decks
  • Print design for ads and advertorials, product, events and promotions
  • Management of promotional items

Launch campaign Tango Extend

Tango Extend has developed over recent years from its original name Mobile-X it is now available as an eSIM and, thanks to a partnership with Microsoft, works with Microsoft Teams to enable remote and hybrid workers to have the same communications quality as their colleagues based in the office.

This is quite a complex process to explain for a very simple solution on the face of it. So, we produced the following video to help the Tango Networks team to explain the new development and updated functionality.

About Tango Networks

Tango Networks is revolutionizing business communications with the industry’s first mobile network built for business, controlled by businesses.

Tango Extend, turns any mobile phone into a fully featured extension of a company’s communications platform, putting mobile voice, text and data entirely in a company’s control for the first time.

Businesses use Tango’s patented fixed-mobile convergence technology to operate easy-to-use, business quality communications for work-from-anywhere programs, remote workers and employees working from home, the distributed workforce, deskless employees, and workers on the go.

Tango Extend empowers companies to transform operations, streamline collaboration and boost employee productivity across the board. 

Tango Networks’ head office is in Texas with regional offices in Leeds and India.

Telecoms Marketing for Unified Telecoms

The results

With telecoms marketing support, the business has seen

  • Launch support for Tango Extend
  • Support on exhibitions and events with key Telecoms verticals
  • Increased brand recognition and reputation globally
  • Huge growth in organic traffic to the website via search engine optimisation
  • Consistent press coverage for products, services and collaborations
  • Winning telecoms industry awards wins year on year
  • Growth in direct and indirect sales leads

Working with The Marketing Optimist has really boosted our digital marketing and search engine optimisation efforts. The team is extremely responsive and proactive and a pleasure to work with. They have created blog postings and press materials that have taken complex technology topics and boiled them down to clear, accessible language, giving our marketing campaigns powerful impact.

Adam Boone

Vice President of Strategic Planning, Tango Networks

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