We focus on the marketing that makes a difference.

We help companies turn marketing spend into sales leads by focusing their efforts on the areas which will bring greatest return on investment.

One of businesses main pain points is ensuring marketing is effective at keeping themselves at the forefront of their customers minds.

Our agile approach to marketing helps you focus on areas which create meaningful results for your business, while we handle the overall strategy and day to day workings of your marketing.

Building the marketing team you need

The beauty of our approach is that we work with you in the way you want to work.

Marketing isn’t one size fits all, that applies to marketing teams too. So, we get to know your company’s business drivers inside out and build specialist teams to match your requirements.

Working this way means that you get the best possible marketing team to work on your projects.

Meet the Optimists

Richard Michie CEO Marketing Optimist

Richard Michie – CEO and Founder

Richard is the founder of The Marketing Optimist and has over 20 years marketing experience. He’s great at taking complex marketing problems and cutting right through to the core of the issue. Not one to hang around, he likes to begin creating and testing strategic marketing plans quickly so that he can begin to generate return on investment quickly.

Chris Fox – Content and SEO Manager

Chris is a natural writer, committed to producing real results through written content. As a former professional musician and songwriter, he has both the creative and technical ability to deliver, whatever the piece. Managing the execution of Search Engine Optimisation (SEO) projects, he has a detailed approach to website optimisation, helping to increase the visibility of clients, and condensing technical detail down into simple monthly reports.

Courtney West Marketing Executive

Courtney West – Marketing Executive

Courtney joins the growing team of Optimists as a Marketing Executive. She completed her level 3 Principles of Digital Marketing apprenticeship in 2019 which helped launch her career in marketing. During lockdown Courtney grew her experience in social media marketing by developing her Dog’s Instagram channel around raw feeding for dogs, this gained interest from several well known dog food brands. Courtney’s passion for digital marketing and agile attitude makes her a perfect addition to the team.

Freelance Marketers

Our team of freelance marketing specialists

For specific areas of marketing expertise, we use a band of highly vetted freelance specialists.

This includes a range of creatives, web developers, designers, writers, film-makers, graphic designers, writers, technical experts and photographers. Our team know’s each one really well and coordinates all their efforts to ensure we deliver the best possible marketing campaigns for you.

I had the privilege of working with The Marketing Optimist, they are incredibly talented with an innate ability to analyse your marketing needs. Their dynamic approach makes working with them effortless. I heartily recommend them to any company looking for a marketing solution, every company needs an optimist.

Sarah Agar-Brennan

Sales and Marketing Director, Love Bomb Cushions

I initially hired The Marketing Optimist to do some individual and small group training on certain detailed aspects of specific social media platforms; tasks at which they excelled, generating very positive feedback from my team, both for their style and technical knowledge.

This gave me confidence to let him handle the British Recycled Plastic PR brief for a trial period of three months, however, based on his excellent results, I was delighted to renew the contract on a continuous rolling basis.

Jason Elliot

Managing Director, British Recycled Plastic

One of the Top 10 Small Marketing Agencies in the North

We’re really proud of the the fact that The Marketing Optimist was nominated as one of the Top 10 Small Marketing Agencies in the North in the Prolific North Marketing Awards 2021.

Small marketing agency is categories as less that 100 employees, it’s a testament to our work, that we hold our own against much larger agencies.