Using images on LinkedIn posts is really important

By: Richard Michie

Using images in LinkedIn and other social media has always been really important. Having a great image to accompany a post on Twitter, LinkedIn, Facebook or any of the other social networks has always been important, simply because people respond to visuals. And despite what you may have been told, you posts are aimed at people not search engines, bots or algorithms.

But why are images on LinkedIn suddenly so important?

Images on posts aren’t new news, that’s true. The reason I’m stressing the point now is all down to the updated LinkedIn design, which has moved all the elements of the site around, to much consternation to its millions of users who are trying to make a living using it.

One large element of the site which has suffered is the main feed in the centre of the page. Where the old layout, which some users still seem to have, gave you at least three lines of copy before it showed the read more tag. The new LinkedIn layout now shows only 2 lines of copy, and if you make the error of adding a return after your first line just one.

Using images on LinkedIn posts

This post on the old version of LinkedIn shows three lines of copy.

 

Using images on LinkedIn posts

The new version cuts it back to just two lines.

If you are posting a link which isn’t pulling through a structured link, with an image and description, then your post is going to look pretty awful, which of course means it’s less likely to get clicks and shares.

Using images on LinkedIn posts

Make your two lines a headline!

At the moment, February 2017, LinkedIn is a bit of a mess with bit of the new and old system all mixed together, so I’m not expecting the 2 line issue to be changed anytime soon, if at all.

So for the moment, you’ll have to work within LinkedIn constraints.

The great thing about the two-line constraint on posts, is in that constraint. You know how much space you’ll have so use it wisely.

Write your copy like a headline. Keep in short and snappy with the promise of great information for the people who click the link. That’s not to say you should fall into click bait territory, that’s for Facebook!

Don’t worry if you need to write more than two lines of copy, LinkedIn will still show it once the rad more link is clicked, but if your headline doesn’t grab attention no one will read the rest of your carefully crafted copy.

Back to LinkedIn images

Getting back to the use of images. Using a great image in tandem with your new found headline writing skills, will make your posts stand out in the new LinkedIn feed. Think of your updates as newspapers lined up on the station forecourt vying for attention. A killer headline and a great photo will nail it every time.

But where do you get great images?

Ideally the great photos will be your own, taken with care and espousing you and your brand values as well as the fabulous story. But in reality, you’re unlikely to have that many shots to use which will have the desired impact.

I’ll let you into a little secret, you don’t need to spend a fortune of exclusive photos, though you should have a decent library of your own. The secret is stock shots, that’s right stock shots.

Stock shots had a bad reputation for a very long time for awful staged board meetings and people shakings hands, if you want that it’s still out there. There are now a raft of great free stock sites which give will give a constant supply of amazing professional quality images.

My favourite is Unsplash, the images are stunning.

Can I help your business make the most of LinkedIn? Give me a call on 07834 197785 or fill in the form.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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