Love is in the air!

By: Richard Michie

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you’re a big soppy romantic, or think Valentine’s day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this time of year is all about valentines day marketing.

No matter if you’re in a long-term relationship and are already feeling frosty about the approaching celebration of love and romance, or if you’ll be seeing in Valentine’s day single this year, this list of our team’s favourite Valentines day marketing campaigns is bound to warm your heart a little.

Prudential: We wanna be together

Though this isn’t ‘technically’ a Valentine’s ad it talks a lot about relationships with humour and insight. Crucially it also left a lasting impression, the tag line “We wanna be together” is still something people, of a certain age, react to when it’s trotted out. Not sure how many people recall that it’s actually an ad for Prudential, who have no been rebranded as Pru. Richard.

Match.com: Match Made in Hell

After the rollercoaster year that was 2020, Match.com’s Valentines day marketing campaign added humour to the experience we all had that year, and it’s a great ad! You can really relate to everything, right down the toilet paper. That relatability is what is so important for the success of this advert, as we can all relate to a bad dating experience in our past. Georgia.

Tesco: Introducing basket dating

I love the impromptu way of finding love in a supermarket. Dating can be tricky, but if sharing love through your shopping basket works, then I’m all for it! Annie.

Panasonic: Musical Doorbells

Valentines marketing

The Valentines day marketing campaign, for Panasonic Musical Doorbells, initially caught my eye due to its rather silly concept. However, it’s executed so beautifully, with warm visuals rich with class, that I’m not only drawn in but able to forget that they are at odds with the concept itself. Chris.

There are many brilliant Valentines day marketing campaigns that we really love, but just didn’t quite make the cut, I guess you will have to wait till next year!

Which one is your favourite? Let us know!

You may also like…

Get to the Point! Part of Leeds Digital Festival 2022

Get to the Point! Part of Leeds Digital Festival 2022

If you’ve ever sat through a PowerPoint presentation, you’ll be familiar with the voice in your head pleading “just get to the point!”. In our “Get to the Point” event, for the Leeds Digital Festival on 27 September, we guarantee an evening of presentations, with a...

Have you had yours?

Have you had yours?

In this one-hour interactive webinar Richard Michie, Managing Director of The Marketing Optimist, talked to Gareth Turner ex-head of marketing for Weetabix, about his thoughts on marketing for big household brands, relationships with agencies and his philosophy on...

How Businesses Use Social Media

How Businesses Use Social Media

There’s a common saying in this day and age - “If you don’t have social media, you don’t exist.” It sounds dramatic, but it’s true. What’s more, when we’re discussing one of the biggest and most effective ways to advertise your business, products, and yourself in...

Planning a marketing campaign

Planning a marketing campaign

Planning a marketing campaign is, let's be honest, the dullest part of marketing. Marketers are creative people and they want to get stuck into the exciting parts, copywriting, designing graphics, carrying out research, posting to social media, and all the other cool...

YouTube Marketing Explained

YouTube Marketing Explained

For this YouTube Marketing Explained webinar, we're joined by Greg Preece content creator and YouTube specialist. YouTube is the second-largest search engine in the world, and as it is part of Google it is a crucial element of any marketing strategy. Video is now a...

Marketing Rule of Thirds Webinar

Marketing Rule of Thirds Webinar

People love three choices, there’s something in the human psyche that loves threes. And marketing is no different. On this interactive webinar, which we ran with Ioana Jago of Iventum, our CEO Richard Michie and Ioana discussed their three rules of marketing and how...

The art of headline writing

The art of headline writing

Writing a headline is one of the most important skills you can have. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If the headline doesn’t grab...

Marketing Executive Role

Marketing Executive Role

Are you looking for a Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing Consultation, Social...

White label marketing agency support

White label marketing agency support

We’d love to be able to tell you about all the great digital marketing projects we’ve done, we tell you about lots of them in our marketing case studies, but there are some we're unable to discuss. That’s because they are for other marketing agencies Other agencies...