Love is in the air!

By: Richard Michie

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you’re a big soppy romantic, or think Valentine’s day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this time of year is all about valentines day marketing.

No matter if you’re in a long-term relationship and are already feeling frosty about the approaching celebration of love and romance, or if you’ll be seeing in Valentine’s day single this year, this list of our team’s favourite Valentines day marketing campaigns is bound to warm your heart a little.

Prudential: We wanna be together

Though this isn’t ‘technically’ a Valentine’s ad it talks a lot about relationships with humour and insight. Crucially it also left a lasting impression, the tag line “We wanna be together” is still something people, of a certain age, react to when it’s trotted out. Not sure how many people recall that it’s actually an ad for Prudential, who have no been rebranded as Pru. Richard.

Match.com: Match Made in Hell

After the rollercoaster year that was 2020, Match.com’s Valentines day marketing campaign added humour to the experience we all had that year, and it’s a great ad! You can really relate to everything, right down the toilet paper. That relatability is what is so important for the success of this advert, as we can all relate to a bad dating experience in our past. Georgia.

Tesco: Introducing basket dating

I love the impromptu way of finding love in a supermarket. Dating can be tricky, but if sharing love through your shopping basket works, then I’m all for it! Annie.

Panasonic: Musical Doorbells

Valentines marketing

The Valentines day marketing campaign, for Panasonic Musical Doorbells, initially caught my eye due to its rather silly concept. However, it’s executed so beautifully, with warm visuals rich with class, that I’m not only drawn in but able to forget that they are at odds with the concept itself. Chris.

There are many brilliant Valentines day marketing campaigns that we really love, but just didn’t quite make the cut, I guess you will have to wait till next year!

Which one is your favourite? Let us know!

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies

MultiplyNYorks

Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

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