Love is in the air!

By: Richard Michie

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you’re a big soppy romantic, or think Valentine’s day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this time of year is all about valentines day marketing.

No matter if you’re in a long-term relationship and are already feeling frosty about the approaching celebration of love and romance, or if you’ll be seeing in Valentine’s day single this year, this list of our team’s favourite Valentines day marketing campaigns is bound to warm your heart a little.

Prudential: We wanna be together

Though this isn’t ‘technically’ a Valentine’s ad it talks a lot about relationships with humour and insight. Crucially it also left a lasting impression, the tag line “We wanna be together” is still something people, of a certain age, react to when it’s trotted out. Not sure how many people recall that it’s actually an ad for Prudential, who have no been rebranded as Pru. Richard.

Match.com: Match Made in Hell

After the rollercoaster year that was 2020, Match.com’s Valentines day marketing campaign added humour to the experience we all had that year, and it’s a great ad! You can really relate to everything, right down the toilet paper. That relatability is what is so important for the success of this advert, as we can all relate to a bad dating experience in our past. Georgia.

Tesco: Introducing basket dating

I love the impromptu way of finding love in a supermarket. Dating can be tricky, but if sharing love through your shopping basket works, then I’m all for it! Annie.

Panasonic: Musical Doorbells

Valentines marketing

The Valentines day marketing campaign, for Panasonic Musical Doorbells, initially caught my eye due to its rather silly concept. However, it’s executed so beautifully, with warm visuals rich with class, that I’m not only drawn in but able to forget that they are at odds with the concept itself. Chris.

There are many brilliant Valentines day marketing campaigns that we really love, but just didn’t quite make the cut, I guess you will have to wait till next year!

Which one is your favourite? Let us know!

You may also like…

Don’t put all your marketing eggs in one basket

Don’t put all your marketing eggs in one basket

Facebook outage is a lesson not to put all your marketing eggs in one basket For 6 hours on October 4th Facebook, Instagram and WhatsApp stopped working. And the world lost its mind. How could services that so many people rely on for keeping in touch with friends and...

Meet the new Marketing Optimists

Meet the new Marketing Optimists

We're really excited to introduce you to our two new Marketing Optimists - Annie Green and Georgia Barker-Wright. They join the team as social media marketing executives working on a range of clients in the business-to-business sector. They'll be handling social media...

Creating B2B Social Content That Converts

Creating B2B Social Content That Converts

At The Marketing Optimist, we’re serious about social media marketing. From our popular Social Media Masterclasses to our range of social media services, we strive to help both B2C and B2B organisations achieve results across these hugely valuable platforms. The...

How to get PR coverage in local press

How to get PR coverage in local press

As part of our Marketing Sandwich Course webinars we spoke to Ismail Mulla, business reporter on The Yorkshire Post about how businesses should approach journalists to get PR coverage in local press in print and digital. We talked about which PR stories work best, how...

Provocative Marketing – Are you brave enough?

Provocative Marketing – Are you brave enough?

Getting your competition to do your marketing for you is is a great marketing strategy. But it takes bravery and trust. Bravery, because you have to go all out, and trust in your ability to not get in the way when it takes off. This is why lots of businesses shy away...

Social Media Marketing Executive Job

Social Media Marketing Executive Job

Are you looking for a Social Media Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing...

The importance of conducting an SEO audit

The importance of conducting an SEO audit

In a recent blog we explored the importance of conducting a website audit before developing a new site, making significant improvements to an existing site, or to identify ways in which your website could produce greater results. The piece touched on a second audit...

Does your Granny, or your businesses, need a podcast?

Does your Granny, or your businesses, need a podcast?

What I mean by that is does everyone, and importantly every business, actually need a podcast? It might be that your Granny runs a business or is intent on building her personal brand in which case she may well benefit from a podcast, you get my meaning… I listen to a...