Video Marketing Services That Click

For years now, video has been the king of content, and the number 1 engagement-generating medium across social media for both B2B and B2C brands.

However, our video marketing services span far beyond the world of social media, and aim to help your business to harness the power of video right across your marketing mix.

Enabling you to say an incredible amount in the shortest of frames, video marketing can be instrumental in building and exposing your brand, positioning you as thought leaders and experts in your industry, generating leads and sales, and much more.

At The Marketing Optimist, we don’t believe in content for the sake of content, and that includes video. As both strategic specialists and creative professionals, we ground our creativity in strong, considered strategy, to create video’s that deliver the perfect message in the right way, and as a result, generate tangible results. Ours are video marketing services that click.

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video marketing services

Video Types

When it comes to video marketing, there are a huge variety of ‘forms’ to choose from.

Our strategic approach enables us to identify the perfect video type below, based on the specific, effective role it can play in achieving a wider strategic goal. “Chuck a video at it”, is never the key to success. Our video marketing services help you to embrace creativity, and perhaps even the spot light, with the security of a strong, strategic foundation.

1. The Spot

‘The Spot’ is a description of this ‘form’ of video. Usually 15-30 seconds in length videos, the content of which can be anything,‘The Spot’ videos can be distributed everywhere, making them perfect for a myriad of applications as varied as television adverts, to social media marketing.

Our team of Optimists are adept in the art of breaking down complex messaging, defining the perfect method of delivery, and have the creative capabilities to help you produce engaging ‘spot’ videos that hit the mark.

2. Brand Videos

Bring your brand to life, expose your ethos, culture, and contextualise your offering in a warmer, more engaging way with brand videos. Also incredibly helpful in helping position you in your industry, and exposing the human side of your business, these videos can form an essential part of your website, become a centre point of a digital PR drive, play a key role in an advertising campaign, make excellent social media content, and beyond.

At The Marketing Optimist, brand makes us tick. Forming a deep knowledge and understanding of your brand is an essential part of our video marketing services, helping us identify your business’s unique qualities, the elements of your company culture that are prime for exposure, and help to build a narrative around your brand, before arranging a shoot with our film crew suppliers.

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3. The Launch Video

Launch videos are your opportunity to present your new business, product, service, initiative, rebrand, or HQ to the world. The video format enables you to contextualise your launch messaging with great impact, and present a crafted story around your launch, to hit home with your target audience.

We’ve shot and produced a great number of launch videos for clients of all kinds, helping them to define their messaging, storyboard their video, and of course shoot and produce the final video, with our camera crew suppliers if budget allows.

4. The Explainer

Often your services or products aren’t as straightforward as you think. What seems simple to you, immersed in your business every day, could be impenetrable to your customers. Explainers are a great way to break down the complexities of your services/products, increasing the likelihood of conversions, and bringing your offering to life.

Explainer videos can take any form. You can commit to conventional people-led, to-camera videos, or lean on our creative capabilities for a more graphic, text, or animation-led approach, or a unique blend.

Here’s an explainer video we created for our telecoms client Tango Networks.

5. Product Demonstration Videos

Product demonstration videos can be great conversion generation tools. By leaving nothing to the imagination, exposing exactly how your product works, and providing context around who it’s for, and its benefits, you reduce the risk involved in making a purchase for the consumer, and increase the likelihood of conversion.

We’re highly experienced in breaking down the complexities of services and products into messaging tailored for your audience. Yes, our video marketing services are about more than shooting video! We have helped businesses with an entire suite of niche, hard to understand products, to make their offering accessible, engaging, and attractive to consumers. Trust us to help you storyboard, script, and define the messaging of your product demonstration videos, and capture high quality, consistent footage, to transform into conversion generating videos.

6. The Behind-the-Scenes Video

Pulling back the curtain and exposing the production, manufacturing and even distribution of your products, or for relevant service businesses, showing your service in action, is not only great content, but another way to develop your brand. Expose the people involved, to lend a human touch to your brand, and embrace a relaxed transparency that the modern consumer has come to expect.

The Marketing Optimist can support you with not only storyboarding and even scripting your behind the scenes videos, to ensure they convey the right messages in the right way, but can schedule shoots to capture your content, or arrange a shoot with our film crew suppliers if budgets allow.

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7. Employee Profile Videos

It’s the era of transparency, and while team profiles are a great way to expose your talent, they can run the risk of being a little sanitised, and give the impression of being overly cultivated. Employee profile videos are a great way to feature your team, and a powerful way to convey company culture.

As an extension of your website design primarily, though they can of course be distributed across your social platforms, employee profile videos should all be shot in the same location, with consistency a high priority of the shoot, from where the employee is standing, to the camera the videos are shot on. We propose a planned shoot with The Marketing Optimist, or our film crew suppliers if budgets allow, for the most professional results.

8. Educational Videos

Educational videos are a fantastic tool to position you as thought leaders, or specialists within your industry. They’re also a great way to expose your expertise to an audience who will remember you when they require that specific skill set.

Educational videos can take a number of forms. While people-led educational videos are widely understood to be an effective and engaging learning tool, and great personal branding and positioning tool, you can also lean on our creative digital capabilities to convey your message via animation, a blend of footage, creative title screens and graphics, and beyond.

9. Event Videos

Event videos are another great way to pull back the curtain on what your business gets up to beyond manufacturing and selling products, or deploying services, and revealing what your team members are like away from their typical day jobs. These videos can provide light relief from sales-led content, and if you’re attending or showcasing at established events, there are great cross pollination opportunities for engagement on your event videos.

We have shot and created event videos for many clients of our video marketing services, which not only serve as evergreen website content of their achievements, but made excellent social media content, helped to bolster digital PR drives, played a part in positioning them in their industry, and increased awareness of their brand and business. Running events? We can help.

10. Video Ads

When you want to push a particular service, product, or offer, it’s tempting to create some fast content for delivery across your social platforms, to get the word out. Video Ads are a great way to do this in an engaging way, provide context that a typical post simply can’t, and add some creative flair, to maximise engagement and lead generation.

As strategic marketers, we know a thing or two about capturing attention with an ad! Video adverts can be graphic videos, people-led direct-to-camera videos, a combination – your imagination is the limit. We can help not only produce the video, but help you to identify the perfect approach for your various audiences.

11. Case Studies

There’s nothing much stronger than a video case study to bring your message to life. Case studies in general are a really good marketing tactic but are really hard to get people to read and take action. You can capture people’s attention quickly with a video case study and get across the emotional impact your project has had. To find out more take a look at the impact the video case study we created for Better Connect has had.

Interested in speaking to The Optimists?

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Moresby Hall Hotel

Hotel Rebranding

MultiplyNYorks

Marketing for Local Government

Better Connect

Digital PR and video production for events

The Edit LDN

Managing advanced eCommerce SEO

Tango Networks

Marketing support for a global telecoms business

Scandinavian Homes

Content creation and SEO for Luxury Self Build Homes.

Will my business be committed to a particular contract length?

When it comes to our video marketing services, project length is dependent on your needs.

Need just one Brand Video? Need just a few short Video Ads? The project should be fairly short. Looking to explore video marketing support across your marketing mix? Then we’ll work together for a little longer.

Given the power of video in a marketing strategy we would recommend taking a longer term view of how it can and should be a key tactic for your business.

Get in touch today to discuss your video marketing needs, and we can give you a clearer idea of project length.

Who will my business be working with?

Initially, you’ll work closely with our Founder and strategy specialist, Richard Michie. Post onboarding, you’ll be introduced to our SEO, Content Manager, and Strategist, Chris Fox. Between Richard, Chris, and your team, we’ll form your video marketing strategy, and craft your creative video concepts.

Once we move to a live project you will be introduced to our directors, editors and camera crew to ensure that your video projects are as effective as possible.

Do you hold regular meetings with us? How will communication work?

Yes, communication is essential to us gaining the knowledge required to produce videos that deliver tangible results. We’ll arrange frequent meetings with you, particularly towards the beginning of the project, and are happy to keep you well and truly in the loop, regarding our progress.

We can schedule meetings, and update you at a frequency dictated by you.

We like to think we’re a creative team. Are The Marketing Optimist happy to collaborate on the creative side of video marketing?

Absolutely, collaboration is a key component in delivering our video marketing services. We’re more than happy to work with you creatively, from the seeds of loose creative concepts, through to storyboarding and beyond.

Have you previously tried video concepts that seemed like a sure-thing but fell flat? We may be able to help you develop them further, or use your initial idea as a springboard for a more effective, creative concept that clicks.

What if my business requires support in multiple areas? - Or, what if we’d like some supplementary support in another area, in addition to our area of focus?

As a full service digital marketing agency, we can support you with all areas of your marketing mix, including Marketing Strategy, SEO, Social Media Strategy, Content Creation and Platform Management, Paid Ads, Website Design and Development, Digital PR, and White Label services.