We are sleeping with Simon

By: Richard Michie

No it’s not some lurid confession. Every morning, just like you, I walk into work through the streets of Leeds on my way into work. Among the hustle and bustle of everyone dashing to work or worrying about the length of the queue in Starbucks there are lots people who we choose not to see.

They’re there sat in doorways or trying to sleep on cardboard boxes as the city whizzes past them. You see these homeless people but how often do you stop to help or ask how they are?

On your way to work or out shopping you’ve got a million things on your mind; How are the kids doing at school? I’m worried about that deadline at work! It’s raining and I forgot my umbrella, again!

Don’t get me wrong I’m just as guilty.

My mind is whirr all the time and I pass homeless people by without helping, without stopping, without thinking too much about their predicament. Why? Because it’s too scary. Everyone is only a few mishaps away from being in real trouble themselves and who knows with a run of bad luck you too could be homeless. I think that’s part of the reason why I, and many other people, don’t like think about it.

Can you help me help Simon on the Streets?

On September 28th I’ll be Sleeping with Simon on the streets of Leeds. To be fair this is a sanitised way to experience homelessness, there’ll be large group of people sleeping out, we’ll be safe, maybe not warm, but the next night we’ll be back home with our loved ones.

The Simon on the Streets cause really means a lot to me. The charity does a lot of hard work in Leeds and across Yorkshire to help homeless people get their life back on track and ensure they are safe and cared for.

My aim is to raise £1,000 for Simon on the Streets and any help you can give will be greatly appreciated. If you’d like to make a donation please visit my Just Giving Page and give as much as you can afford to.

Simon on the Streets

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

Case Studies


Marketing for Local Government

Moresby Hall Hotel

Hotel Rebranding

Sharp Consultancy

B2B Social Media for recruitment

The Edit LDN

Managing advanced eCommerce SEO

Better Connect

Digital PR and video production for events

Tango Networks

Marketing support for a global telecoms business

You may also like…

Here comes another Google Core Update

Here comes another Google Core Update

Google Core Updates come in waves. Each time one is announced, the SEO internet goes crazy. Rumours swirl around about how the changes will affect how websites rank. SEO’s on Twitter (sorry X), LinkedIn and now TikTok will begin sharing charts and graphs showing how...

Get to the Point 4th Edition

Get to the Point 4th Edition

While most people are slowing down, The Marketing Optimist are gearing up for 2024. So we are really pleased to announce the 4th Edition of Get to the Point will be held on 19th March Santander Work Cafe, Leeds! If you’ve not come across Get to the Point before, there...

Get to the Point Leeds Digital Festival 2023

Get to the Point Leeds Digital Festival 2023

In our second year of running Get to the Point at Leeds Digital Festival, we decided to step up our game a little and move to the offices of Glean at Leeds Dock. With improved tech and lovely surroundings, we brought nine great speakers to this year's Get to the...

The biggest trend in SEO

The biggest trend in SEO

The future of SEO is always a mystery, and those who try and predict how it’ll change are certain to be proved wrong. Regardless, I’m going to stick my neck out, and hope I’m wrong in my predictions. AI Generated content is going to be the biggest trend in SEO...

When did you last check your website?

When did you last check your website?

When did you last check your website? I bet you haven’t done that in a long time. Don’t look now, you need to read this first. You probably looked at it a lot when it was new and still on your mind. But a few months later you probably stopped checking. It’s normal....

Social Media Marketing Executive Job

Social Media Marketing Executive Job

We’re looking for a Social Media Executive to join The Marketing Optimist. We’re growing fast and we’re looking to add a social media marketer who wants to expand their existing strategic marketing skills on some really interesting and diverse clients. You’ll need to...