What is your marketing plan for 2019?

By: Richard Michie

Over on The Marketing Optimist Facebook page we ran a very simple poll over the Christmas break.

We asked: What are your marketing priorities for 2019?

A – Retain more customers?

B – Attract new customers?

We shared the post to a few Facebook groups who’s members are largely start-ups, though we know there are a few more mature businesses owners in there too. The post did pretty well, maybe because the Christmas TV was so poor this year, we reached 1,650 people and got 78 votes. This is how they stacked up.

marketing plan

In the first few days the poll was out there the figures skewed much more heavily towards gaining new customers, at one point the poll sat at 95% for option B.

Are these figures a surprise?

Given where we shared the poll, start-up and founders groups, the fact that 85% wanted to focus on gaining new customers isn’t a surprise. When your business is new and don’t have many customers to retain, of course that’s where you focus your marketing efforts.

Our assumption seems to bear weight. When we looked at the respondents favouring retaining existing clients, they were more established businesses who presumably have a more developed customer base.

While these figures are interesting, what the poll couldn’t tell us is – Do any of these business owners have a marketing plan to help then achieve their chosen priority?

More importantly – If they have a marketing plan how they are going to measure if they have achieved their goals?

What should your marketing plans be for 2019?

That all depends on where your business is in its life-cycle. If you’re a new start-up, then gaining your first customer will be the hardest thing you ever do. Getting someone to hand over their budget to a business with no track record is a tough call. But once you get one under your belt the next clients are easier.

It’s a fact that marketing to new clients is an expensive game and takes up a lot of time, money, blood, sweat and tears.

Retaining and expanding an existing customer on the other hand, if you’ve done a good job, is comparatively less expensive and stressful.

Finding a healthy marketing mix of retention and acquisition can be a tricky balance, especially in the early days of a company where anything new is really exciting and existing customers can fall be the wayside.

Regardless of which path companies choose, one thing which makes the difference between success and having a marketing plan.

If you know what you want your marketing to achieve in 2019, but don’t have a plan, give us a call on 07834 197785 or fill in the form and let’s make your marketing priorities come to life.

  • Hidden
  • Hidden

You may also like…

How Businesses Use Social Media

How Businesses Use Social Media

There’s a common saying in this day and age - “If you don’t have social media, you don’t exist.” It sounds dramatic, but it’s true. What’s more, when we’re discussing one of the biggest and most effective ways to advertise your business, products, and yourself in...

Planning a marketing campaign

Planning a marketing campaign

Planning a marketing campaign is, let's be honest, the dullest part of marketing. Marketers are creative people and they want to get stuck into the exciting parts, copywriting, designing graphics, carrying out research, posting to social media, and all the other cool...

YouTube Marketing Explained

YouTube Marketing Explained

For this YouTube Marketing Explained webinar, we're joined by Greg Preece content creator and YouTube specialist. YouTube is the second-largest search engine in the world, and as it is part of Google it is a crucial element of any marketing strategy. Video is now a...

Marketing Rule of Thirds Webinar

Marketing Rule of Thirds Webinar

People love three choices, there’s something in the human psyche that loves threes. And marketing is no different. On this interactive webinar, which we ran with Ioana Jago of Iventum, our CEO Richard Michie and Ioana discussed their three rules of marketing and how...

The art of headline writing

The art of headline writing

Writing a headline is one of the most important skills you can have. It’s also one of the hardest to master. A great headline will give your reader just the right amount of interest and intrigue to read all your carefully crafted copy. If the headline doesn’t grab...

Marketing Executive Role

Marketing Executive Role

Are you looking for a Marketing Executive role in a fast-growing marketing agency? Then this is the ideal opportunity for you to grow your career. You'll work across a wide range of clients offing a range of marketing services including Marketing Consultation, Social...

Love is in the air!

Love is in the air!

Valentine’s day is a topic loved and loathed by people in equal measure, but no matter if you're a big soppy romantic, or think Valentine's day is a silly hallmark holiday, it has always been a big date on the marketing calendar. For us marketing professionals, this...

White label marketing agency support

White label marketing agency support

We’d love to be able to tell you about all the great digital marketing projects we’ve done, we tell you about lots of them in our marketing case studies, but there are some we're unable to discuss. That’s because they are for other marketing agencies Other agencies...

Our long-term commitment to Yorkshire’s homeless

Our long-term commitment to Yorkshire’s homeless

This year, and for the next 5 years, we’ve committed to help Simon on the Streets, by donating at least £500 to the charity every year. I live in a nice house with my family, we are warm, don’t worry about food or a place to sleep. All The Marketing Optimist team are...