Why is it important to secure your website?

By: Richard Michie

We’re in the process of reviewing industry websites in the Leeds area, for a series of digital marketing reports which will be coming out over 2019. One of the surprising things we kept coming across was the number of websites, from well established businesses, who don’t have a secure website.

So, why is it important to secure your website?

Making sure your website is secure is important for Search Engine Optimisation (SEO) and customer service. Of the websites we reviewed so far in Law and Financial Services, 25% aren’t secure.

This is bad for two reasons:

1. Google wants to show secure websites

Google wants all sites to be secure. For those which aren’t, the Chrome browser will show “Not Secure” in the navigation bar. Not being secure is a bad Search Engine Optimisation (SEO) signal for your website. Fixing it will give your site a massive boost.

2. Customers won’t trust an unsecured website

Not having a secure site is a bad signal to your customers. If you’re in a sensitive, trust based industry, like finance or law, visiting a site which isn’t secure doesn’t build trust with your customers. SSL certificates aren’t just for e-commerce websites anymore.

Depending on the complexity of your website, this is a relatively simple problem to solve.

Since Google updated the Chrome Browser to highlight unsecured sites in September 2018, we’ve fixed quite a few sites and seen a marked increase in ranking and website traffic, just from this one change. Of course, this one change won’t fix a site that’s not ranking well overnight but, it is a very important component of your overall SEO strategy.

If you’d like help with your Search Engine Optimisation give us a call on 07834 197785 or fill in the form below.

Interested in speaking to The Optimists?

Right from the beginning of our time working with The Marketing Optimist, they’ve taken the time and effort to get to understand Sharp Consultancy as a business and not just a client. We’ve seen a huge increase in the effectiveness of our social media strategy, particularly on Linkedin and we’re delighted with the impact it’s had on the business.

Jamie Caulfield

Regional Director, Sharp Consultancy

It was a pleasure to work with The Marketing Optimist on this project. It felt like a true collaborative effort on the day and they made the interviewee's feel at ease whilst talking about their journey on our RISE programme. The final video was professional and engaging, we have received great feedback around the quality and creativity of the case study. Including the video in our presentation made it come to life, with real humans sharing their stories, so thank you to the Marketing Optimist!

Hannah Prole

Impact Manager, Better Connect Limited

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